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XRX

XRX breathes life into content and engagement by bridging AI and XR.

#AIxEI #LivingPersona #RelationalAI #MemoryIntelligence #ContextualAI #LongTermAI #ALIVEEngine #EmotionalComputing #AIConsciousness #BeyondLLM

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Company Info.

Luke Park ㅣ CEO

515, Incheon Startup Park, 204, Convensia-daero, Yeonsu-gu, Incheon

+82-70-8858-3242

Contact Info.

Luke Park ㅣ CEO

+82-10-3406-3242

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Company Profile

XRX is an AI+XR company transforming digital experiences from knowledge-based AI to presence-based AI. We don’t create tools—we create Living Personas, AI beings that remember, feel, and grow with every user.

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Our ALIVE platform combines Emotional Intelligence (EI), Human Imagination (HI), and AI Understanding (LLM/LMM) with a proprietary Ontology-based Persona Engine that defines how digital beings perceive, interpret, and respond to the world. By fusing these capabilities, ALIVE turns static content into a living, adaptive ecosystem that evolves in real time.

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As pioneers of relational AI, XRX designs AI with presence, continuity, and emotional connection—AI that behaves not as a function, but as a genuine companion across digital and physical environments.

Company Competitiveness

Redefining Content from Playback to Presence 

  • ALIVE moves beyond fixed, loop-based content by creating a living system that senses, adapts, and co-creates each moment with the user. This transforms passive viewing into active, immersive coexistence with intelligent digital beings.

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Relational AI Powered by Ontology & Persona Engineering

  • ALIVE shifts AI from a functional tool to a true relational counterpart. Its ontology layer organizes memory, context, and knowledge, while the persona engine preserves identity and emotional coherence—enabling deeper engagement and lasting connection.

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Fusing Technologies for a Seamless Phygital World 

  • ALIVE integrates multimodal sensing, LiDAR, LLM/LMM, RAG models, and real-time rendering to create responsive, hyper-real environments. This fusion removes the barrier between physical and digital worlds, turning any display into a living portal that invites interaction.

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  • Beyond screens, ALIVE’s ontology-driven Persona Engine can extend to humanoids, mobility systems, healthcare environments, and other industry verticals, enabling consistent personality, emotional responsiveness, and real-time adaptation across diverse physical platforms. This makes ALIVE a foundational technology for next-generation relational AI in both consumer and enterprise domains.

Key Product

ALIVE

ALIVE is a next-generation AI+XR platform that brings digital content to life. Through ontology mapping, persona engineering, and real-time multimodal sensing, ALIVE enables a living ecosystem where digital beings respond to voice, gaze, emotion, and motion.

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With relational memory, emotional intelligence, and hyper-real rendering, ALIVE transforms any screen or space into a living interface—harmonizing digital and physical realities and opening the path toward humanoid AI, intelligent mobility experiences, and adaptive healthcare applications.

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Company History

2025

  • NOV| Established U.S. Subsidiary

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  • OCT| Honored with Incheon Mayor’s Innovation Award
     

  • OCT| Filed 4 AI technology patents on LLM, multimodal, and long-term memory systems
     

  • OCT| Exhibited at TechCrunch Disrupt 2025 (San Francisco)
     

  • JUL| Signed content development contract with Hyundai Futurenet for Mohegan INSPIRE Entertainment Resort
     

  • JUN| Achieved official Venture Company Certification
     

  • FEB| Launched Industrial Digital Twin Solutions at major tech expos (KINTEX & COEX)
     

  • JAN| Released WebGL Gamification Platform with Shinsegae I&C
     

  • JAN| Secured Investment Partnership with TAIBAH EL-DUBRA (Saudi Arabia)

2024

  • OCT| Completed Immersive XR Content for Incheon International Airport
     

  • SEP| Became an NVIDIA Inception Partner
     

  • MAY | Joined Microsoft Launcher Program

2023

  • OCT I Founded XRX Studio

COPYRIGHT@Incheon Free Economic Zone Authority, all rights reserved.

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